1. When being fitted for a pair of shoes, a new customer in my store will generally
   1. Try on more than 3 unique styles of shoes.
   2. Try on 3 or fewer unique styles of shoes.
2. When it comes to product markdowns, I
   1. View systematic markdowns as a natural part of business
   2. Do not mark down product often, but will if it is not selling.
3. My store will be more successful if
   1. I offer more of what the customer needs
   2. I offer more of what the customer wants
4. I view my vendors for the most part as
   1. Product suppliers
   2. Business partners
5. My return policy is
   1. Well defined, fair, and I make few exceptions
   2. Loosely defined, customer focused, and I make frequent exceptions
6. When vendors launch new product marketing campaigns, I generally
   1. View them optimistically because they will deliver something new and exciting to my customers
   2. View them cynically because good product speaks for itself
7. I would probably provide a better overall retail experience if I
   1. Carried a broader product selection than I currently do
   2. Carried a narrower product selection than I currently do
8. My shoe wall is
   1. An important visual component to the buying process
   2. Visually impactful, but more or less eye candy
9. In my opinion, running apparel done right is
   1. More function than fashion
   2. More fashion than function
10. When it comes to my business, I pay more attention to
    1. Keeping my product margins high
    2. Keeping my inventory turnover high
11. The more important aspect of an end of season sale is to
    1. Attract more traffic and new customers to the store
    2. Liquidate aged merchandise
12. I enjoy myself more when I
    1. Spend time working the sales floor
    2. Spend time working on the business
13. When I consider the success of my store, I think of it like
    1. I am building a business
    2. I am building a brand
14. It bothers me more when
    1. A product I believe in doesn’t sell as well as I think it should
    2. I see my staff pushing one product over another based on personal bias
15. If I am left with a number of black tights going into spring, I am more likely to
    1. Liquidate them ASAP
    2. Store them for next fall

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